During my internship at FUTURE, a start-up focused on promoting energy efficiency, I had the opportunity to contribute as a product designer. FUTURE developed a platform that incentivized homeowners and businesses to use energy-efficient appliances through rebate programs. Working alongside a team of designers and our manager, I was involved in everything from market research to prototyping in Figma, creating user flows, and iterating on brand identity elements, including the logo. As the product evolved to cater more to companies, I helped refine features like expedited payment processing and eligibility verification through tax returns and bank statements. This experience allowed me to play a key role in shaping both the user experience and overall brand direction.
Business Goals
Logo Iterations
I focused on integrating the theme of energy efficiency with the letterform "F" from the FUTURE wordmark. I started with a sketching phase on Procreate, experimenting with different concepts that represented both sustainability and the company’s core identity. After refining the ideas, I moved to Illustrator to create professional iterations, carefully adjusting typography, shapes, and colors to ensure the final logos conveyed a clean, modern, and energy-conscious feel. This process helped align the brand’s visual identity with its mission.
Dashboard
The dashboard serves as the central hub for users to track their program qualifications and rebate status at a glance. Designed for clarity and ease of use, it provides a comprehensive overview without overwhelming the user. Alongside the main dashboard, we explored a spend analysis feature, which was part of an early iteration when we considered expanding our services toward financial tracking. This section reflects the evolution of our product and how we adapted our design approach based on user needs and business goals.
User Flow
For the user flow, we designed screens that guided users through a seamless process of entering their tax returns and bank statements to determine eligibility for energy-efficient home improvement incentive programs. Users could also select their preferred digital payment method, allowing for a faster and more efficient rebate process. By streamlining these steps, we made it easier for homeowners and businesses to access incentives while reducing delays in receiving their payments.
Refining the Experience
Design is an ongoing process of testing, refining, and improving to create the most effective user experience. This section highlights multiple versions of both the home screen and a key screen in the payment flow, where users receive confirmation that their payment process has started. Through small adjustments in layout, visuals, and messaging, we worked to make these moments more engaging. By fine-tuning navigation, information hierarchy, and user prompts, we ensured a seamless experience that enhances clarity and overall interaction.
Structuring Business Proposals
Beyond designing user experiences, we also needed clear and compelling business proposals to communicate our vision effectively. I created layouts to organize key information in a structured and visually engaging way, ensuring clarity for stakeholders. To develop these designs, I gathered inspiration, analyzed reference materials, and explored multiple layout approaches before refining them based on feedback from my manager. This process ensured that our proposals not only looked professional but also effectively conveyed the value of our product.
Throughout this project, our focus was on creating a seamless, user-friendly experience that simplifies the rebate process for energy-efficient home improvements. From research and prototyping to branding and user flows, every detail was designed with clarity and efficiency in mind. This work reflects my approach to design—balancing functionality with aesthetics to solve real problems and enhance the user journey.
FUTURE | Product Design
Made with Figma, Adobe Illustrator, Procreate
