The Dollhouse | Museum Branding & Identity

Made with Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Lightroom

The Dollhouse is a fictional museum celebrating the history of items found in a girl's bedroom. Through this branding initiative, I developed the museum’s identity, including its mission statement, logo, color profiles, and various marketing materials such as tote bags, wristbands, stationery, promotional flyers, social media content, and the website homepage. The museum aims to create a space where visitors can explore and appreciate the everyday treasures that shape personal history, offering fun and meaningful experiences for all ages.

Logo Iterations

In the logo iteration process for The Dollhouse, I explored picture forms, wordmarks, letterforms, and abstract designs to capture the museum’s playful yet meaningful identity. Ultimately, I landed on a letterform design featuring the letter "D" that also resembles an opening door, symbolizing the inviting and exploratory nature of the museum. This final design combines clarity and creativity, making it versatile across different mediums.

Visual Elements

For the patterns and icons, I created a typographic pattern using the logo to reinforce the museum’s identity across various materials. Additionally, I designed custom icons in Illustrator representing items typically found in a bedroom, such as lamps, chairs, and decor. These icons were incorporated into the branding to add a playful and cohesive visual element, ensuring consistency across all collateral, from promotional materials to digital assets.

Printed Visual Assets

I applied The Dollhouse branding to create cohesive, professional materials. The stationery system includes letterheads, business cards, and envelopes, all designed with the museum’s color palette and logo to maintain a polished and consistent look. The promotional flyer features eye-catching graphics, clear typography, and engaging visuals to draw attention to the museum's exhibits and events. Both the stationery and flyer reflect the playful yet sophisticated nature of The Dollhouse, ensuring the brand remains memorable and impactful across different touchpoints.

Brand Application

For the brand application, I showcased the versatility of The Dollhouse branding through tote bags, wristbands, a lamp post banner and website. The tote bags feature the logo and pattern, creating a bold yet playful statement, while the wristbands provide a simple, wearable reminder of the museum’s identity. The pole banner uses the logo and color palette to create an eye-catching design that stands out in any environment, effectively promoting the museum. These items help bring the branding to life, extending the museum’s identity beyond traditional materials and into the hands of visitors.

Social Media

For The Dollhouse Instagram page, I designed a cohesive feed that reflects the museum's playful yet sophisticated branding. Using the color palette, logo, and custom icons, I created engaging promotional photos and graphics that showcase the museum’s exhibits and events. The posts are designed to capture attention while maintaining a consistent visual style, with a focus on storytelling through images and short videos. The Instagram page serves as a dynamic platform to interact with the audience, promoting the museum’s offerings while reinforcing its identity and mission in an accessible, engaging way.

the branding for The Dollhouse effectively brings the museum's identity to life across various platforms and materials. From the logo and patterns to the promotional flyers, Instagram page, and beyond, each design element works together to create a cohesive and memorable experience. This project allowed me to explore the depth of branding application, ensuring that every touchpoint—from physical items like tote bags to digital assets like social media content—reflects the playful yet meaningful essence of The Dollhouse and its mission to celebrate the everyday treasures found in a girl’s bedroom.